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Virtual conference events give planners, researchers, and scientists a means to engage with a larger audience using virtual conferencing platforms. This results in a good turn-around of registered numbers than in-person events as travel and expense are no longer constraints the attendees must face.
The virtual conferences world has taken over in today’s world. Over 79 percent of conference and event planners, according to studies, are going virtual.
A virtual conference event is not the same as a regular virtual meeting. It enables distant participants to connect to live, gain interactive networking opportunities and material via their computers. It can include keynotes, live entertainment, sales product demos, educational sessions, panel discussions, training and certification, solution sessions, industry trends, leadership training, product training and adoption, and more.
Lead and demand creation, adoption and retention, brand exposure, and relationship development are all goals of successful virtual conference events. A virtual conference event is an excellent balance to, or replacement for, an in-person conference.
If done correctly, virtual conference events can be as engaging and rewarding as a face-to-face conference, using virtual networking, live panelists or speakers, and live questions and answers sessions.
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HOW TO CREATE A SUCCESSFUL VIRTUAL CONFERENCE EVENTS STRATEGY?
Because the virtual conference event is held online and requires participants to focus on the screen for hours, great and quality content must be the driving force behind the virtual conference events plan. It will grab the interest of the participants and result in the much-desired registrations
Ask yourself the following questions to develop a plan that will make your conference successful
- What online conferencing platforms will be suitable for the conference?
- Is there a gap in the program that would ensure the participant benefit from the virtual conference event?
- Do you have the necessary resources and funds to pull off the virtual conference event?
WHAT ARE THE GOALS OF A SUCCESSFUL VIRTUAL CONFERENCE EVENT?
Goals and key performance indicators (KPIs) must be defined and set up before the conference event to measure the conference’s success at each step and compare event performance. Briefness is crucial while setting the goals for a virtual conference.
Create a clear and single aim that will guide the virtual conference’s mission. When it comes to creating goals, there are two types: business goals and participant goals. Therefore, you need to understand what your goals are for each one.
Possible business goals
- Immediate revenue
- Brand awareness or lead generation
- Adoption of the product and its long-term worth
- Customer loyalty or appreciation
- Membership growth
Possible participant goals
- Networking
- Learning/education or training
- Entertainment
- Celebration
THE RIGHT VIRTUAL CONFERENCING PLATFORM?
Choosing the right online conferencing platform adds to the success of any virtual conference event. Participants are willing to stay longer in a platform that is easy to navigate and understand.
With so many people working remotely, meetings today are held on virtual conferencing platforms like Zoom, Google Meet, Microsoft Teams, LogyTalks, and others. These conferencing platforms are great for organizing interactive seminars with audience involvement.
Three Of The Best Virtual Conferencing Platforms
LOGYTalks is a vertical online conferencing platform that includes the Mic & Stage as well as the tools you’ll need to design, manage, organize, and conduct conference events with Live Interpretation.
LOGYTalks provides video conferencing services and a thriving online community where entrepreneurs, scientists, academics, consultants, and others come together from all over the world to share live discussions with real-time interpretation on various topics.
It provides online recording, a digital library, live room discussions, networking opportunities, and more to participants. With its user-friendly platform, it offers a simple and enjoyable experience.
- REMO
Remo is a platform for virtual meetings and distant business. It creates a live, virtual event and networking area with an all-in-one platform that includes streaming capabilities for real-time, face-to-face interaction.
- ZOOM
Zoom is a vast, straightforward video conferencing platform that offers easy usability, quick adoption, start-up, and collaboration for everyone.
Muting and unmuting panelists, presentation sharing, and recording are all options available to the host.
WHAT YOU NEED TO RUN A VIRTUAL CONFERENCE
Running a virtual conference is similar to running a face-to-face one, with the exception of searching for the best venue. Here are some key things you need to do to make your virtual conference successful
- Prepare the content
First, you have to define your conference strategy as stated above. Once you have done that, you should ensure you have some pre-recorded material in the form of well-edited and exciting or informative video clips.
This will not only reduce the chances of a technical malfunction preventing you from delivering your planned material, but it will also help you to keep your audience completely engaged.
You can also make the material available as a post-conference download, giving participants the impression that they were given something to take home.
- Choose your platform
As highlighted above, there are many great platforms for organizing virtual conferences events, each with its unique set of design options and ease of use. Depending on the type of event you want to host, not all platforms will provide all you want. Therefore, you need to consider how interactive the conference will be before choosing.
- Market your conference
The success of any conference event, either virtual or in-person, depends on the quality of the marketing strategy
- Enable your attendees to network and interact
One of the most essential aspects of a successful virtual conference event is ensuring that participants can interact, share contact information, and sow seeds for future transactions and relationships.
One of the significant benefits of using an online conferencing platform is that networking is easier and more scalable than during a physical meeting.
Platforms, such as LOGYTalks, allow participants to interact directly with one another for more convenient connection development.
It’s worth trying a virtual conference if you have an in-person conference that you won’t be able to hold due to some challenges like Convid 19. Virtual conferencing is a step in the right direction since it offers all of the advantages of event management.LOGYTalks platform is the best platform to consider.
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