PPC is one of the key components in the digital marketing world. It increases the traffic of the business and makes it much more visible to customers. In the competitive landscape, the PPC provides an advantage to small businesses. If earning organic traffic is challenging, then this PPC is the best way to get it done. 

However, PPC strategies are changing rapidly based on the digital marketing world and the internet. Therefore, you have to stay updated with the trends and strategies to get a good response from the campaign. There are many changes you need to know about PPC before starting a campaign. 

Top 7 Best PPC Strategies

PPC strategies

Want to make sure that your campaign succeeds in meeting your target? The only way to do that is by knowing the current trends. Here are some of the best PPC strategies that you need to know. 

Advertise In Multiple Platforms 

Most companies choose Google ads for their online advertising. This is very common because Google Ads can help you get huge responses and reach many people. However, you should not limit your online advertising with Google. There are many other platforms available that you can choose to reach more potential customers. 

Platforms like Facebook, Instagram, and others are very effective in providing sales, brand awareness, customer loyalty, etc. In addition, there are some age-specific platforms where you can find audiences based on your product preference. You can get a massive response by choosing these platforms for your online advertisement. 

Voice Search and Long-Tail Keywords 

PPC strategies

There was a time when PPC was about search terms and nothing else. Now, things have changed a lot as the voice search is currently trending. Long-tail keywords are very different from normal keywords as they come with an extended part. While some short searches are very tough to leverage, the long-tail keywords in the voice work very well. 

They are much more specific that provide you with filtered results instead of generic ones. Using the long-tail keywords will help a lot in your campaign, but you will need to research the keywords a lot to find out the best ones. 

You can also take the help of Keyword Planner from Google, which is best for people who are doing it the first time. It will provide you the metrics to find out the frequency of keyword searches, general price, competitive score, and many more. 

Develop Landing Pages For Mobile 

Mobile users have increased a lot today compared to some years ago. The companies now aim to get mobile customers and are much more focused on them. More than 50% of the total internet traffic of the world comes from mobile devices. Apart from that, nearly 40% percent of the transactions and almost 50% of ad clicks come from mobile devices. 

However, many businesses ignore the fact and do not introduce mobile-friendliness to their PPC strategy. The landing page can provide much better results when you have the ads optimized and supported for smartphones. You have to make sure that your landing page is intuitive, relevant, functional, and fast. 

Remove The Keywords That Are Underperforming 

All the keywords of your campaign do not provide good results. There are some keywords that do not work as well as they should. You need to ensure that the low-performing keywords are out of the campaign to get the best results. It is good to allocate your budget through different keywords but do not provide the same footing for the keywords that are not performing as well as the top ones. As a result, you will both save a lot of money and get better results. 

Be Aware Of Your Bidding Strategy 

PPC strategies

Do you know which of the following is a core benefit of Google Ads automated bidding? It is the auction-time bedding that helps to improve performance. PPC has different forms of advertising, and the most important ones are CPM, CPV/CPC, CPA, and maximize clicks. However, the bid strategy is an essential part of the campaign to help you get much more clicks and get one step ahead of your goal. 

Target The Audience 

If you want to maximize the result, then target bidding is not enough. You need to target the audience as well. For example, if you are a local business restricted by the geographical barrier to reach other countries, traffic from the international market through the CPC campaign is wasted. However, digital marketing can help you to reach them easily. With the help of ad platforms, you can geo-target your audiences based on age, gender, and interests. 

Schedule Your Ads 

You can create and post a PPC ad at any time. But it is more beneficial if you wait for the right opportunity. For example, publishing your page on the morning of a weekday might not be as impactful as other times when there are active users. If you want a better result for your investment, running ads at a time of high traffic is the best option. 


These are some of the most popular PPC strategies that you need to know in 2021. You can go through all of the points to learn details about each of them. If you are a beginner, make sure that you understand the market and business before starting a campaign. Then, for the best result on your investment, apply these strategies to your business. 

Also read about: Top 7 Highest Paying Jobs with a Computer Science Degree

By Veena

She has 7 years of experience writing about technology, education and business. Her experience in the tech industry (Fieldengineer, wowtechub, Tech360d, Techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on LinkedIn

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