The fashion industry is both essential and massive in scope. It’s a language in and of itself, as well as a medium of expression and art. Fashion and art have always been intertwined. Coco Chanel and Pablo Picasso worked together on costumes and sets for the Ballet Russes in the 1920s. Artwork, it’s fair to say, is what passes for style these days. Art’s deep influence on B2B fashion is significant since it shapes most trends that the public follows.

Fashion helps us to contemplate the personality of the other person. It is evident that the way a person dresses or carry’s themselves speaks volumes about a person. Hence, fashion conveys both major and minor details about a person. It would not be wrong to say that fashion also reflects the thinking and intellect of a person. 

Fashion helps a person to move forward in society. It helps to let you stay up-to date and trendy. Noteworthy is the actuality that fashion does not only include clothing or apparel. It is an industry in itself. It includes clothing, accessories, footwear, lifestyle, beauty, healthcare, hairstyling, makeup, body posture and whatnot. Listed below are some of the fashion styles from across the world;

  • Vintage fashion style
  • Artsy fashion style
  • Casual fashion style
  • Grunge style clothing
  • Chic fashion style
  • Bohemian fashion style
  • Sexy fashion Style.
  • Exotic fashion style
  • Trendy fashion style
  • Vibrant fashion style
  • Preppy fashion style
  • Elegant fashion style
  • Cowgirl fashion style
  • Tomboy fashion style
  • Punk fashion style
  • Rocky fashion style
  • Sporty fashion style
  • Ethnic fashion style
  • Formal office fashion style 

Following that the B2B fashion industry is a venture which sells fashion products and services online through the web. A B2B business in plain words refers to the idea of a business transaction that is conducted between one business and another. These transactions are normally popular in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.

The B2B industry offers unprecedented profits and gains which makes a person everything from nothing. A sudden elevation is apparent in the B2B industry s many businessmen have moved towards conducting business to business transactions. 

B2B ecommerce sales in the United States are estimated to exceed $1.8 trillion by 2023, according to Forrester. Over $17 billion dollars will be spent on this.

B2B e-commerce is expected to exceed $1 trillion in the US alone by 2019, according to industry analysts. 60 to 75% of individuals prefer to do their own research before speaking with a salesman about a transaction. 

Mobile devices and social media are clearly the primary means of product research for Millennials. Millennials are now the largest generation in the workforce, according to research, with a say in 73% of product and service decisions.

Noteworthy is the actuality that the online fashion industry is no less than the tradition fashion marketplace. The online fashion industry encompasses top-tier products and up-to-date trends. Numerous fashion ecommerce stores have become everything from nothing by selling branded and local products on the web.

The online apparel industry is growing everyday at an exceptional rate. Numerous businesses are active in online B2B business transactions. this is because it provides convenience and comfort. By sitting anywhere in the world one can get their hands on products and services from anywhere in the world. It is more like a top-stop-shop from where business workers can get all their products from one place.

Furthermore, online B2B fashion industry offers much more affordable goods and products as compared to traditional B2B transactions. There is a wide variety of products which can be availed in nominal prices as they are offered in wholesale. The online B2B fashion industry is user friendly and cost effective. It cuts down the enormous costs of storing products and displaying them for customers to come and buy. They are directly shipped and transported to the customers. 

According to estimates, the fashion B2B eCommerce business will be worth $752.5 billion in 2020. Market growth will continue at a 9.1% annual rate until it reaches US$1.164,7 billion by the end of 2025. The ecommerce fashion business will account for 29.5% of total fashion retail sales in the United States by 2020, according to Gartner. The US market is expected to account for $100 billion in revenue by 2021, a significant share of the global total.

Here are examples of some top-tier fashion ecommerce store;

  1. eWorldTrade
  2. ASOS
  3. Zalando 
  4. Amazon
  5. Farfetch
  6. Poshmark
  7. Zalora
  8. The iconic
  9. Nineteen Amendment
  10. Carnet de Mode
  11. Lyst

The recent epochal shift into the technological era has seeded the idea in the minds of many to move their fashion stores on the web. Further, looking at the high sales which can be rendered through the web, many business leaders are now shifting on the web to increase their sales by making a constructive name and representation on the web. However, they struggle to build an effective and engaging online store on the web. 

To ease the complications of many, we have compiled a constructive guide to run a successful B2B Fashion ecommerce store below”

  • Primarily study the online fashion industry
  • Pick a fashion niche
  • Decide what products or fashion services you will provide 
  • Choose the best fit business model for you online fashion store
  • Select your ecommerce platform
  • Chose an easy yet engaging domain name
  • Build a constructive fashion website
  • Choose your templates and design 
  • Optimize your website
  • Build social accounts
  • Ensure effective operations
  • Provide top-tier delivery services 
  • Devise a phenomenal marketing strategy
  • Devise strategies to bring traffic to your website
  • Kickstart SEO 
  • Provide 24/7 customer service
  • Give customers a reason to come back
  • Stay competitive
  • Put effective deals and offers
  • Get your pricing right
  • Partner with the right businesses 
  • Stay active 
  • Keep a check on what is in demand
  • Encompass the right products and services
  • Include top brands in your store

Also read about: Men Fashion Guide: The Wardrobe Essentials for Every Man

By Veena

She has 7 years of experience writing about technology, education and business. Her experience in the tech industry (Fieldengineer, wowtechub, Tech360d, Techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on LinkedIn

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