As per the report, an average American spends five hours per day on their mobile devices. This is a 20% increase in time spent on mobile devices since Q4 2015. 

Americans spend 33% of their time on social media and messaging apps. They feel more connected and engaged when they use apps that offer a great user experience. App developers will be able to attract even more users if they have happy users.

Once users begin using your app, it takes only a few seconds to convince them that the app is simple to use and offers what they need. 

There is a high demand in the market for mobile user experiences that are user-friendly. It is difficult for an app to grab and retain users’ attention. 

You should hire a professional app development company to get the correct information about the design of your app.

You must consider the user’s needs when designing and developing apps. There are some UX design guidelines you can follow to ensure a great user experience.

UX designers must address the issues that affect users’ decision to use the app.

A mobile-app interface that is intuitive and user-friendly will result in more user interaction, better engagement, and a better experience. You must consider how the features will affect users’ perceptions, feelings, and actions before, during, or after they use your app. UX designers must address the issues that affect users’ decision to use the app. How do users perceive your app? A mobile app must

  • It is easy to use
  • Include the required capabilities
  • provide fast page-load times
  • Serve its intended purpose

These factors are crucial in getting your users to return to your app and persuading you to keep them using it on a regular basis. They won’t come back to your app if they don’t find it enjoyable or rewarding.

Your app’s features may be what draws users to it, but the design elements are what make them stay with you app.

What makes a great user experience?

All the top apps on the market share one thing: exceptional UX design. A well-designed app makes users feel more engaged. This requires a deep understanding of the market and user demands.

If you want to grab a large market and attract customers, your product must offer great value. You should do extensive user research before you launch anything big. UX design is more than just improving the user interface. Strategic planning is required.

Your app’s user-interface design should be your best. It is the first impression you make. Both UI design and UX design are crucial parts of the app-development process. These are just a few of the essential elements that make a great design.

  • Clarity
  • familiarity
  • responsiveness
  • Consistency
  • aesthetics

10 Elements to Take into Account

To create a good UX strategy, you must first understand your target audience.

These are the elements you should consider when designing a mobile application:

  1. Identify your target audience. 

To create a good UX design strategy, you need to first identify your target audience. 

You cannot make informed decisions about your UX design if you don’t know your target audience. 

These are some ways to ensure you optimize your app’s user-experience for your target audience.

  • Do a competitive analysis

You can use competitor research to help you develop a design strategy that is effective. What functionality does each product offer? What features would you most like to see in an app? Take into account all of these factors and then create your app.

  • Identify your target audience

Do user research to find out about your users and their needs. You won’t be able design or develop an app that is effective if you don’t get to know your users. Understanding the expectations of the users and how to fulfill them is the key.

  1. Consistency is important. 

To ensure that you create a high-quality user experience, it is essential that you adhere to certain design guidelines–especially when you’re creating a user interface for which consistency is key. 

Users will return to your app more often if they find it easy to use. Instagram and Facebook offer exceptional user experiences, which is why they are so well-known.

  1. Make navigation easier. 

Simple navigation will increase the likelihood that users will use your app to explore new features and stay for a while. Avoid complex navigation systems to keep your users engaged for longer periods of time. 

Avoid mixing navigation patterns. The most used items should be at the bottom, and the least frequently used at the top. To ensure user comfort and convenience, place features on the screen. 

You should ensure that there is enough space for a large fingertip and enough room to touch a touch target. Importantly, ensure buttons are not smaller than 30×30 pixels. 

Your app should allow users to navigate easily to wherever they wish to go.

  1. Prioritize core features. 

Based on user research and understanding what users want, prioritize core features. Make them more engaging and intuitive. 

You can then add additional features to the app once you have a good design solution. 

Fewer features can mean less user engagement. The app’s feature set can also impact how many users it has.

  1. Make sure you have readable text and tapable targets. 

Tap targets that don’t function well can be very annoying for users. Tap targets that are too small can cause it to not respond well. 

This issue can be solved by creating buttons, controls and links at least 87mm x 10mm. Consider what fonts are most user-friendly and which ones work best at different sizes. 

Make sure to use large, clear fonts that are easy-to-read and understand.

  1. You can predict users’ needs. 

You can provide a memorable experience if you are able to understand the needs of your users. 

When designing your app’s screens, keep in mind your users’ needs. 

You can create seamless experiences for your target audience if you are able to identify their behavior when they use your app. 

The user experience of your app determines whether it is good or not.

  1. Incorporate visual elements. 

Your app’s look and feel is determined by visual elements. Apps that look good will be appreciated by users. Different visual elements ensure that users have a great experience with your app. 

You can make your users feel more engaged by using your app. Use attractive color schemes and typography. Using these elements consistently can help you build your app faster and with less effort.

  1. Reduce page load times. 

Waiting is something we all hate. Nobody wants to wait for an application to respond. 

If your app is slow responding, users will uninstall it immediately. The logo of the app appears while it is being launched. The logo should not remain on the screen for longer than a few seconds. 

This can ruin the user experience. You should avoid adding unnecessary graphics or audiovisual effects to slow down loading times. Your app should be responsive enough to enhance the user experience.

  1. Make sure it fits in with the environment. 

People use apps on their desktop computers when they work in an office. People use mobile apps when they are outside. 

The apps can be used anywhere by users, making it very convenient. Your app should be high-contrast with clearly visible features against the background. 

You must ensure that there are no visual issues and that users can read the text.

  1. Do usability testing. 

Test your app after considering all these factors. Blind spots are a common problem for designers. Plus. Users may have different mental models, and misinterpret our designs. 

The developers might introduce bugs to the app’s functionality when coding our designs. 

All of these factors should be taken into consideration and tested in our apps. After launching your app, ask your users for feedback. Make any necessary changes if people have issues using your app.


Businesses should first and foremost focus on satisfying users’ expectations regarding their app.

Over time, people’s needs change. After using an app for a while, they often need more. All of our technology will improve in the future. 

Your app’s uniqueness can help you stand out from your competitors. You must first meet the expectations of your users for your app. 

It takes a lot of effort and diligence to create a blueprint for your app. This is due to all the factors I have discussed.

Your customers will feel more engaged using your app if you improve its user experience. A user interface that is intuitive and easy to use can make your customers feel more loyal to your app.

By Anil kondla

Anil is an enthusiastic, self-motivated, reliable person who is a Technology evangelist. He's always been fascinated at work especially at innovation that causes benefit to the students, working professionals or the companies. Being unique and thinking Innovative is what he loves the most, supporting his thoughts he will be ahead for any change valuing social responsibility with a reprising innovation. His interest in various fields and the urge to explore, led him to find places to put himself to work and design things than just learning.

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