Contextually Relevant Ads
Digital Marketing

The Popularity of Contextually Relevant Ads has Skyrocketed in the UK

While contextual targeting is a relatively new word, the methodology is not. There has always been some type of contextual ad placement as long as there has been advertising. For many advertisers in the UK, tracking cookies and data profiling have been the favored strategy for some years. These tactics, however, target a consumer based on who they are or what they have done. This might result in ineffective ad…